Optimizing Photos for Your Property Listings
Which Images to Use
For commercial photography, be sure you’re taking pictures for your customers rather than yourself and remember that less can be more. Try to get images that contain only what a prospective tenant will be interested in seeing. For example, if you’re taking a picture of the front of the house but happened to have parked your car in front of the garage door, bear in mind, they don’t care to see your car there at all, and they probably are interested in seeing the door. The same principle is true for the rest of the house. Avoid pictures with clutter by moving plants out of the way. This will ensure that furniture is surrounded by lots of space for a clean, uncluttered photo.
Less is More
To make people hungry for more, be sure you don’t show multiple angles of the same thing or overdue it with too many photos in general. Typically, four pictures are enough to cover the front of house, kitchen, master bath, and main living area; however, if a main selling point is not included, be sure to add another photo or two.
Photo Uploading and Ordering
RHPros.co has anticipated multiple images per listing and allows you to upload your images all at once rather than one at a time. First, rename all your pictures by putting numbers before the file name. So if you want your pictures to be ordered “Front,” “Kitchen,” and then “Bath,” name them “1Front,” “2Kitchen,” “3Bath.” Now go to the photo uploader just like you normally would:
- Select the Properties menu item and edit a property.
- Choose to edit the properties.
- Click the Upload Photo button and Browse for the files.
- To upload all files at once, press the Shift button as you select the first and last files.
Watermarking your photos is the simplest security against property hijackers, so they can’t take all your information for a property and put it up on another website in order to swindle innocent prospective tenants out of a security deposit.
A watermark with accurate information ensures they cannot do this from our site or any of our partners’ sites. For example, if the Craigslist ad lists a contact number at 555-5552 but the photos are all watermarked “James Realty 777-7779,” the inconsistency will likely tip off the reader and keep your reputation clean. To watermark your images, follow these steps:
- Click the Company Information link in the top right corner of the screen.
- Select the Preferences tab.
- Ensure that the Do Not Apply Image Watermark checkbox is disabled.
- Enter the text to watermark over your images in the Listing Photo Watermark field, such as your company name and phone number.
Basic Image Editing (rotation, light and color)
Brightness just makes everything brighter. Turn it up if your picture is too dark or down if your picture is too bright. Contrast makes the lights lighter and the darks darker. Turning up contrast will almost always make your picture look better, crisper and richer.
Adjust the picture’s temperature to make the photo seem as if it were taken somewhere between the surface of the sun (very orange) to the arctic (deep blue). Play and see, but unless you’re taking these pictures under fluorescent lights, you probably won’t need to adjust the temperature or tint. Saturation, on the other hand, will make greens look greener, and reds look redder. As much as contrast, saturation can bring your whole photo to life.
Just cut your picture down to size. Feel free to use this one to bring what needs to be seen to the front rather than down in a corner somewhere.
Resize Photos for Use on the Web
If you have experience with photo editing software, you probably have a good method for this already. If you don’t, play with the settings on your camera a little bit. It’s likely that with a little experimenting, you can figure out how to take pictures with a smaller file size and not even need to resize or compress them.